How to Choose a Private Label Towel Manufacturer in the UK

How to Choose a Private Label Towel Manufacturer in the UK

So you’ve decided to create your towel brand—good for you! Developing a custom line of towels for your boutique hotel, spa, or retail business is an exciting new venture. Finding a trustworthy private-label towel manufacturer is necessary before you start designing your towels. How do you choose from all the available options?

To select a reliable partner to realize your towel vision, we’ll go through the factors to take into account while evaluating private-label towel manufacturers in the UK in this post. 

Key Factors to Consider When Choosing a UK Towel Manufacturer

When choosing a towel manufacturer in the UK, there are a few key factors to keep in mind.

First, consider their production capacity and turnaround times. You’ll want a manufacturer that can handle the volume you need without delays. Ask about their typical order completion times so you know what to expect.

Next, evaluate their quality and range of options. Check what types of towels they offer—bath towels, beach towels, hand towels, etc. See samples of their products so you can assess the quality of the materials and construction. Higher thread count, thicker, and softer towels may cost more, but they will build brand loyalty.

Don’t forget to ask about customization options. Can they add your custom logo or label? What about unique packaging? Customization allows you to build your brand and stand out.

Also, consider their location and certifications. A UK-based manufacturer will likely have shorter lead times and faster shipping. Look for certifications like GOTS organic cotton certification or OEKO-TEX® Standard 100, which ensure quality and sustainability.

Finally, compare pricing and minimum order quantities (MOQs) to find a manufacturer that fits your budget.

With some careful vetting, you can find an ethical UK towel manufacturer to help your brand make a splash. Following these tips will set you up for success with a manufacturing partner you can trust.

Questions to Ask Potential UK Towel Manufacturers

You want a business you can rely on to provide high-quality goods that satisfy your standards when selecting a towel manufacturer in the UK. To locate the ideal spouse, ask these questions:

  • Do you specialize in private-label clothing manufacturers in the UK? Look for a company focused on producing goods for other brands. They’ll understand your needs better.
  • What types of towels do you produce? Check that they make the specific kinds you want to sell, like bath towels, beach towels, hand towels, etc. The wider the range, the more they can supply all your needs.
  • Do you own and operate several manufacturing facilities? In-house production allows for more quality control and flexibility. Make sure any third-party factories also meet high standards.
  • What certifications do you hold?” Reputable manufacturers will hold certifications like ISO 9001 for quality management systems. This ensures they follow best practices.
  • Can I visit your production facilities? Ask if you can tour their facilities to see firsthand how they operate and check the working conditions. If a company refuses, that’s a red flag.
  • Do you offer product customization? Look for a company that can modify towels to your unique specifications, such as adding your custom logo or label. This allows you to build your brand. • What types of minimum order quantities do you require? Make sure their MOQs work with your business model. Lower MOQs mean more flexibility in ordering.

Top 5 Private Label Towel Manufacturers in the UK

The UK has reputable private-label towel manufacturers to choose from. Here are the top 5 based on quality, experience, and value:

Peter Reed 

Peter Reed is a luxury towel manufacturer based in Lancashire that supplies many top British hotels and spas. They produce extremely high-quality plush towels using premium long-staple cotton. Peter Reed does have higher minimum order quantities and longer lead times due to the bespoke nature of their products. However, as a luxury private label brand, they offer exceptional value and service.


Damascus has been manufacturing fine linens and towels since 1947. They offer mid-range to premium-quality towels, bathrobes, and linens at very affordable pricing for private-label brands. If you need personalized, high-quality towels on a tight budget, they are a fantastic choice.

Affix Apparel 

The leading private-label towel manufacturer in the UK and expert in making personalized embroidered towels is Affix Apparel. In addition to bath towels and hand towels, they also sell face towels, beach towels, tea towels, and beach towels. To add your logo, business name, or other designs to your towels, Affix Apparel also provides custom embroidery services.

For high-quality custom-embroidered towels, companies of all sizes frequently turn to Affix Apparel. They have a lot of expertise in making towels for many different industries, including hotels, spas, salons, gyms, and corporations.

Ashlo Towels  

Ashlo Towels specializes in producing custom, private-label towels and linens for boutique hotels, spas, and brands. They offer premium-quality products with a focus on sustainability and ethical manufacturing. Ashlo has competitive pricing, fast lead times of just 3 to 4 weeks, and low minimums of only 300 pieces. They are an excellent choice for eco-conscious private-label brands.

Clary Towels 

Clary Towels is a wholesale towel manufacturer that supplies many well-known retail brands. They produce good-quality, mid-range towels, bathmats, and linens at very affordable prices.

Clary Towels has a fast turnaround of just 2 to 3 weeks and low minimum order quantities of 300 to 500 pieces. They are a very budget-friendly option for brands looking for custom towels.


Here are a few insider hints to help you locate a dependable private-label towel manufacturer in the UK. You may create your own towel brand by concentrating on quality, experience, service, and price. 

With the right manufacturer behind you, the possibilities for your brand are endless. Who knows? With hard work and the right towels dry hair, you could become the next big name in linens.