The “Wraps” for your Beauty Product Packaging
People after fashion would be freaks of beauty products. Zero Waste Week once mentioned in their investigation that the cosmetics industry would produce more than 120 billion units of packaging each year which stands for the significant market volume of beauty industry.
From a consumer’s point of view, the packaging of a beauty product is the first point of contact and medium through which she or he value the product. Packaging can also play a crucial role in brand recognition and differentiation, allowing companies to stand out from competitors and create a lasting impression with customers. Attractive and functional packaging can help catch the customer's eye and draw them towards the product, increasing the likelihood of a purchase.
But, how much do you know about the packaging and packaging automation for your beauty products? And what are the recent trends in the beauty and cosmetics industry?
It is a Seek Wrap to Improve the Sense of Luxury
Probably you have never paid attention to the sleek, shiny, reflective film packaging that is sealed on the two ends of your perfume box, where the film is tucked and folded into a diamond-shaped sealing pattern. The packaging is called the overwrap or overwrapping, and is sometimes referred to as tuck-and-fold wrapping or gift wrapping.
Overwrapping Packaging for Cosmetics
Credit: Marden Edwards
Overwrapping is a versatile secondary packaging the essence of which is usually overlooked. While overwrapping may seem like an unnecessary step in the packaging process, it serves several important purposes including protection from contamination, preservation and tamper-evidence, as especially to improve the sense of superiority and luxury.
A study by P&G once found that 64% of women purchased a beauty product based on its packaging alone and the factor that plays a key role here is the overwrapping.
It is Going to be a Sustainable Wrap
Overwrapping is such a packaging that would inevitably involve the utilization of plastics. The past trait of overwrapping engages the use of plastic materials such as polypropylene (BOPP) and Polyvinyl Chloride (PVC). While the former is reusable yet not biodegradable, the latter is toxic when being shrunk by heat – which is the sealing method used for overwrapping.
The latest alternative to these non-environmentally-friendly materials is turning to those biodegradable ones or simple switching from plastics to paper packaging. One of the options is Biodegradable Biaxially Oriented Poly Lactic Acid film (BOPLA). BOPLA is typically made from a renewable and biodegradable polymer called polylactic acid (PLA). PLA is derived from corn starch, sugarcane, or other natural sources and is considered an eco-friendly alternative to traditional plastics because it breaks down naturally in the environment. According to Marden Edwards, BOPLA is an ideal biodegradable and eco-friendly materials to serve as the sustainable film for wrapping cartons considering the large volume of consumption in the beauty products market.
Sustainable packaging for beauty products can also improve brand recognition and to build positive brand image now that more people are becoming aware of the impact of packaging on the environment, they are increasingly looking for sustainable options. Using sustainable packaging shows that a business is environmentally conscious and can help build trust with customers who share these values.
It is an Automated Wrap for your Beauty Products
According to ELITER Packaging Machinery – a secondary packaging machine manufacturer, an overwrapping machine is an automated packaging system that is capable to complete the process of tuck and fold, with capability of sealing the folded ends by heat and is a flexible manufacturing automation that is with programmable logic controller, temperature controlling devices, and various electricals to automate the overwrapping packaging for various beauty and cosmetics products.
A High-Speed Overwrapping Machine
Credit: ELITER Packaging Machinery
An overwrapping machine can improve significantly the efficiency of packaging by automate the repetitive process and avoid human mistake considering that the tuck and fold of film is such a meticulous task that would have done with a lot of error if carried out by manual work.
It’s a Wrap
The packaging of a beauty products is the name badge for a brand’s recognition and the bright and eye-catching packaging is the primary factor to attract a customer who is browsing throughout the shelf get the product differentiated from the crowds with a conspicuous identity. After all, the most powerful role that the cosmetic and beauty packaging enacts is to communicate to customers why this is a unique product.
