Why Translate Your Website Site to Boost Sales?
We are living in a digitalized world. Digitalization has changed the dynamics of doing business. In old times, entrepreneurs and businessmen used to take a lot of time tapping into foreign markets. At present, they can tap into foreign markets easily. You must be wondering how. The answer is; with the help of website translation services.
Let's have a look at how website translation can boost sales.
Resonating with the Changing Consumer Behaviour
Majority of the consumers that always go out shopping now like to shop online. You will be surprised to know that a large number of people from the age group between 25 to 40 like to shop online. Therefore to keep pace with the changing consumer behavior, you have to translate your website. Your business can grow and sustain if consumers are happy.
Reach a Wider Audience
When you translate your website into multiple languages, then you can make your business connected to a much wider audience. According to recent statistics, more than half of all internet users speak a language other than English. This means that if your website is only in English, you're missing out on the potential market that doesn't speak the language. By translating your website into multiple languages, you can reach a much wider audience and tap into new markets. This can result in increased traffic to your website resulting in higher sales.
Improve the Customer Experience
If the website is not translated into the language that potential customers understand then without a second thought they will leave the website. Therefore, by translating the website into the customer's native language, you can attract them to your business. Shopping in one native language provides a pleasant user experience that results in more sales and high profits. It is just like people like to play games if a gaming company has taken assistance from video game translation to provide a pleasant user experience.
Build Trust with Customers
When customers visit your website and see that it's available in their language, they're more likely to trust your business. This is because they feel that you are taking the time to understand their needs and preferences. Translating your website shows that you're committed to serving customers from different backgrounds and cultures. It also depicts that you're a global business that understands the importance of diversity and inclusion. This can go a long way in building trust with customers, which can ultimately lead to increased sales and customer loyalty.
Stand Out from Competitors
If your competitors aren't translating their websites into different languages, you have a significant advantage by doing so. By offering a website in multiple languages, you stand out from the competition and show customers that you care about their shopping preferences. It entices customers to buy from your website instead of the competitor.
Furthermore, It can also help you to differentiate yourself from competitors and position yourself as a leader in your industry.
Maintain the Brand’s Popularity Overseas
One of the foremost benefits of website translation is that you can access them from anywhere around the world irrespective of location. Many brands get popularity in foreign markets because of their website. If you are the one who enjoys popularity in a foreign country then you have to maintain it by translating the website into multiple languages.
Improve Your Website Google Ranking
Translating a website into multiple languages can improve its search results and boost its ranking on Google. As your website's ranking improves on search engine results, pages (SERPs), can attract more potential customers to your site. However, for this, you need to hire a professional translation agency so that you can get impeccable translation services that are designed for the specific target market.
Increase Conversions and Sales
Prospective customers can only find you if the website is translated into their native language. The study by Common Sense Advisory revealed that businesses that have translated their content have seen a tremendous 1.5% increase in sales as compared to those websites that are not translated. In short, making your content available in new languages can attract customers to view your website. More traffic on the website means more conversions.
Fewer Overhead Costs
The concept of online business got flourished when the Covid-19 pandemic hit the world. At that time, people were restricted at home. Therefore, they used to shop online. When the Pandemic gets over then people realize that online businesses can save a lot of money because they don't need any physical stores. Therefore companies opt for e-commerce business. They used the saved money on other important tasks of the business.
Website translation can help you tap into foreign markets easily. Moreover, you can cater to different consumer behaviors according to their cultural and regional intricacies. It helps in reaching a wider audience and provides them with a pleasant shopping experience. In this way, people start trusting your business and you can stand out from the competitors. The other benefit that website translation provides is maintaining the brand’s popularity overseas, improving the website's Google ranking increasing conversions and sales, and reducing overhead costs. All these benefits can help your business to grow globally.