The Story of the Jordan 1’s Revolutionary Design

The Story of the Jordan 1’s Revolutionary Design

The Story of the Jordan 1's Revolutionary Design

Jordan 1: A Sneaker Icon

The Jordan 1, also known as the Air Jordan 1, is one of the most iconic and recognizable sneakers of all time. First released in 1985, the Jordan 1 has stood the test of time and remains a popular sneaker among both basketball and sneaker enthusiasts. In this article, we'll explore the history and impact of Jordan 1.

History of the Jordan 1

The Jordan 1 was first released in 1985 and was designed by Peter Moore, who was also responsible for designing the Nike Dunk. The shoe was initially released in three colourways: black and red, black and royal blue, and white and black. The black and red colourway, also known as the "Bred" colourway, was famously banned by the NBA because it did not meet the league's uniform standards. This controversy only served to increase the popularity of the shoe.

In addition to the Bred colourway, the Jordan 1 was also famously worn by Michael Jordan during his rookie season with the Chicago Bulls. Jordan's performance on the court, combined with the iconic design of the shoe, helped cement the Jordan 1 as a sneaker icon.

Impact of the Jordan 1

The Jordan 1's impact on sneaker culture cannot be overstated. The shoe was a departure from the traditional white sneakers that were popular at the time, with its bold colourways and high-top design. The Jordan 1 was also the first signature shoe for a basketball player, paving the way for other players to have their signature sneakers.

The popularity of the Jordan 1 led to numerous collaborations and special editions over the years. One of the most famous collaborations was with streetwear brand Supreme, which released several Jordan 1 colourways in limited quantities. The Jordan 1 has also been the canvas for many famous artists, including Travis Scott and Virgil Abloh, who have each designed their unique versions of the shoe.

The Jordan 1 has also had a significant impact on the fashion world outside of sneaker culture. The shoe's bold design and association with Michael Jordan have made it a popular choice among both athletes and celebrities. The Jordan 1 has been worn by everyone from Kanye West to Justin Timberlake and has been featured in numerous fashion campaigns and editorials.


How to Style the Jordan 1

The Jordan 1's versatility and bold design make it a popular choice for many different styles. Here are a few ways to style the Jordan 1:

  • Streetwear: The Jordan 1's association with streetwear makes it a natural choice for this style. Pair the shoe with baggy pants or shorts and a graphic tee for a casual look.
  • Athleisure: The Jordan 1's history as a basketball shoe makes it a great option for athleisure looks. Pair the shoe with joggers and a hoodie for a comfortable and stylish outfit
  • High-Fashion: The Jordan 1's association with celebrities and fashion campaigns make it a natural choice for high-fashion looks. Pair the shoe with a tailored suit or blazer for a bold and unexpected outfit.
  • Casual: The Jordan 1's versatility makes it a great option for casual outfits. Pair the shoe with jeans and a simple t-shirt for a laid-back look.


The Jordan 1's impact on sneaker culture and fashion cannot be understated. The shoe's iconic design, association with Michael Jordan, and popularity among athletes and celebrities have made it a sneaker icon. Whether you're a basketball fan or a fashion enthusiast, the Jordan 1 is a must-have addition to any sneaker collection.