How to Use Brochures to Drive Sales: Tips and Design Ideas

How to Use Brochures to Drive Sales: Tips and Design Ideas

How to Use Brochures to Drive Sales: Tips and Design Ideas

A brochure is a great way to drive sales, but it only works if you know how to use it. Brochures are one of the most effective forms of marketing print advertising because they allow businesses to communicate their value proposition and unique selling proposition in a single document. In this article, we'll show you how to use brochures as an effective marketing tool by walking through the process of creating them from start to finish.

Understand What a Brochure Is

A brochure is a printed or digital document that promotes your business, products, and/or services. It can be given out at trade shows or other events to potential customers interested in learning more about what you offer. There are many types of brochures depending on the purpose of your company.

A sales brochure is explicitly designed for use during sales presentations with prospective clients or customers. It highlights all the features and benefits of your product line so that when it comes time for them to make a decision about buying from you, they'll have all the information they need right there in front of them on one page (or two).

An informational brochure gives readers an overview of what makes up your business without being too technical. It explains things like how long you've been around as well as where you get materials from, which can help build trust between reader and writer if done correctly.

A Printing Service Can Help You with The Design

Printing services with Instant print codes can be incredibly useful for creating brochures, as they offer a professional and high-quality way to showcase your products or services. Brochures can be an effective marketing tool for businesses of all sizes, providing potential customers with information about your company in a visually appealing format. 

With the help of printing services in Melbourne, you can create brochures that are tailored to your needs, whether you require a small or large print run, a specific design or finish, or a range of paper stocks to choose from. 

Printing services can also offer advice on design and layout, ensuring that your brochures look their best and convey your message effectively. By using a printing service, you can create brochures that are of a professional standard, helping you to stand out from the competition and make a lasting impression on potential customers.

Know How to Use the Right Style of Brochure

Knowing how to use the right style of the brochure is essential to driving sales. A brochure is a great way to tell your story and promote your brand, but it can also be an effective marketing tool. Brochures are often used as introductory pieces in sales presentations, so they need to be compelling enough that they don't require any additional context or explanation from you as a salesperson.

There are many different styles of brochures available, including folded and flat styles. An unfolded brochure allows readers more room to spread out the pages and read them at their leisure. However, folding them into thirds or quarters makes them easier for people who want something small enough for their purse or pocket (or simply don't have enough space).

Another design is single-sided and double-sided - Double-sided brochures allow two messages within one document. One side may focus on product information while another promotes services offered by your company. Single-sided documents only include one message per page. However, these tend not only to look nicer but also cost less money because there aren't multiple printing processes involved (one side = one step).

Use Action Words and Keywords in Your Brochure Design

You want your brochure to be as appealing as possible, but you also want it to be effective. You can accomplish both by using action words and keywords in your brochure design that are relevant to your target audience.

Action words are verbs that help describe what a person should do when they see or read something. For example: "Call today!" or "Get started today!"

Keywords are also important because they're used by search engines when someone searches for information on Google or Bing (for example). When someone types in their query into one of these engines, they'll receive results based on what other users have searched before them; if yours happens not only include relevant information but also come with strong calls-to-action such as buying links within those pages then there's a good chance visitors will click through directly from there without having visited any other sites first.

Make Your Brochure Stand Out with Color and Textures

Your brochure can be a powerful tool for driving sales. You'll want to make sure that it stands out from the rest of your marketing materials and gets noticed by customers, so make sure you use colour and texture wisely.

First, use colour to guide people's eyes around the page. For example, if you have an image at the top of your brochure that shows off one of your products or services with text underneath it describing how it works (which is often called a "hero shot"), then consider using another bright hue across from this image as well as throughout other parts of your brochure--this will help draw attention where you want it most.

Second, consider adding texture through things like raised lettering or embossed elements; these add visual interest without being distracting from selling. Finally, keep in mind how much contrast exists between different elements on each page. If there isn't enough contrast between text boxes versus backgrounds then readers may struggle with reading comprehension levels because they aren't able to understand what information needs their attention right away.

Don't Forget About Fonts

You should also be sure to choose a font that is easy to read and in line with the rest of your branding. You want people to be able to take in the information on your brochure quickly, so choosing a font that's too small or difficult to read will only cause them frustration.

The consistency of fonts throughout your brochure is also important. You don't want one section set in Times New Roman while another uses Arial! This will throw off the balance of your design, causing readers' eyes (and brains) some unnecessary strain as they try to decipher what typeface was used for each section.

Finally, think about how each font reflects the tone of its corresponding content: does it evoke excitement? Is it playful? Seriousness? If so, make sure those qualities are reflected through both layout choices and choice of typefaces.


A brochure is a great way to present your company and its products. But it's more than just a piece of paper: brochures can be used to generate leads, as well as educate customers and prospects about your brand. Use the tips in this article to design an effective brochure that will help you sell more products or services.