How Does a Commercial Photographer Prepare Their Shoots?
Commercial photography is an essential part of modern business. It helps to bring a company’s services and products to life, helping them stand out from their competitors. But behind every great photo is an experienced photographer who has put in the work to get it right.
What is a Commercial Photographer?
A commercial photographer is a professional who shoots photographs to be used in advertisements, magazines, websites, etc. Commercial photography also includes product and food photography.
A photographer that does commercial photography differs from a portrait photographer because commercial photographers focus on creating unique, eye-catching images for their clients. Meanwhile, they can also collaborate with art directors, graphic designers, and other creative professionals to create the perfect visual marketing package.
In order to deliver high-quality images to their clients, commercial photographers need to have a solid understanding of photography techniques and be able to think creatively. They also need to be organized and prepared when it comes time for their photoshoots.
10 Things a Commercial Photographer Does to Prepare for Their Shoots:
Here are the things that a commercial photographer does to prepare for their shoots:
Research the Subject
To ensure that they are able to capture the best photos for their clients, commercial photographers will research the subject of their shoot before shooting takes place. This includes understanding the client’s vision and any relevant concepts or styles they might need to use to create successful images.
Create a Shot List
Creating a shot list allows a commercial photographer to have an idea of what kinds of images they need to take during their photo shoot. This helps them stay organized and ensures that all important shots get captured during each session.
Choose a Location
Finding the perfect location is key for commercial photography as it can help set the mood and atmosphere of the image. Photographers consider important factors such as lighting, background, and distance from their subjects in order to find the best place to shoot.
Gather Necessary Equipment
Commercial photographers need to be sure that they have all of the necessary equipment before heading out on-site. This includes cameras, lenses, tripod stands, reflectors, etc., so they can capture high-quality images without any issues.
Set Up Lighting
Proper lighting is essential in commercial photography and can make or break an image. Photographers may choose natural light or artificial light depending on the subject and will set up their lights to ensure that the final images are bright and evenly lit.
Commercial photographers may need to include props in their photographs such as furniture or other items. They will select these props based on what they think will create a visually interesting image.
Check Camera Settings
It’s important for commercial photographers to check their camera settings before they start shooting in order to get the best quality images possible. This ensures that the photos are properly exposed and focused, without any unwanted blurriness or graininess.
Work with Subjects
Working closely with their subjects is an important part of commercial photography as it can help capture natural expressions in the images. Photographers should make sure that their subjects feel comfortable and relaxed before shooting begins in order to ensure the best results.
After a commercial photo shoot, photographers will review all of the photos they’ve taken in order to select the best ones for their clients. This allows them to identify any mistakes or issues with certain shots so they can be corrected before final delivery.
Once they’ve selected the photos they want to use, commercial photographers will edit them using their own preferred software programs such as Photoshop or Lightroom. They may adjust color tones, brightness levels, contrast, etc., to create visually appealing images for their clients.