Thinking About Becoming a Beauty Blogger?
The beauty blogging industry is on fire right now, but that doesn’t mean there isn’t room for more people who have a passion for beauty, makeup, and skincare. Popular beauty bloggers are often referred to as “influencers” because they have thousands (or more) of followers. Some YouTubers and bloggers have even been able to create their own cosmetic lines.
Maybe that’s your ultimate goal. Maybe you want to make a living blogging about what you love. Or, maybe you’re just so passionate about the beauty industry that you want to share your thoughts and ideas with the world as a hobby.
Whatever the case, you need to know how to get started so you can find success. There are plenty of perks to beauty blogging when it’s done the right way.
How to Start Your Blog
The hardest part of becoming a beauty blogger is getting started. It can take a lot of time, effort, and even education to set up a blog the right way. Breaking down the basics is the best way to go, so use these steps for reference as you get started:
- Select a website platform
- Purchase your hosting/domain
- Pick a personal theme
- Install plugins to help your site stand out
- Create engaging content
It really is just that easy. Yet, all of those steps can be a lot of work, especially when you’ve never designed a website before. Thankfully, there are multiple website builders out there today that offer drag-and-drop design options. That makes it easy for anyone to create a beautiful blog.
If you want to kickstart your career as a beauty blogger and actually make money, there are some extra steps you’ll likely have to take. First, consider joining beauty blogging communities to connect with others. Utilize social media to engage with your followers. Find the right hashtags that people are looking for.
Most importantly, however, make sure you’re creating quality content. From a marketing perspective, content is king. That’s why 60% of marketers create at least one piece of content each day. Fresh, relevant content will not only engage your readers but will help with SEO. So, people will be able to find you through search engines faster and easier. Writing relevant content that’s within your niche is one of the best ways to make money online. Advertisers can start to see the value in your work, and may be willing to sponsor you.
Stay the Course
Whether you’ve decided to blog full-time or treat it as a hobby or a side hustle, it’s always important to stay productive. That can sometimes be easier said than done, especially when you’re working on your site from home.
Since you now know how important content is, you should also know how important it is to stay productive. If you’re having a hard time getting motivated or avoiding distractions while you try to blog, consider some top tips to stay productive:
- Develop a routine each day
- Use comfortable seating
- Find the best space for productivity
- Take breaks throughout the day
- Keep your phone out of sight while you work
Get up and move around throughout the day, reward yourself with small treats or benefits, and schedule breaks if you don’t typically remember to take them. Self-care is hugely important for productivity, especially in such a competitive market. Your blog can be great if you’re willing to stay focused.
Can You Reach Influencer Status?
Unfortunately, there are no guarantees when it comes to who might become an influencer, or which bloggers are more successful. There are tips and tricks you can use, of course. But, sometimes, algorithms and pure luck have a lot to do with it.
Don’t let that discourage you. Becoming a famous online blogger isn’t out of your reach if you’re willing to put in the work. Getting started, picking a niche, and producing great content are the best ways to get started.
Some other tips to keep in mind include producing regular content. Your readers should have something to consistently look forward to. Maybe you post one blog every Wednesday, or maybe different days of the week are dedicated to different subjects. Find a format and schedule that works for you, and stick with it.
Finally, you can boost your popularity by working with other popular bloggers or influencers. Making “blogging friends” is a great way to reach new audiences and help each other out. Think of it as networking in the blogging industry.
The best thing you can do as a beauty blogger is to be yourself. With thousands of bloggers out there vying for attention, you’ll stand out from your competition if you’re true to yourself and let your personality shine through. Keep these ideas in mind if you’re thinking about becoming a beauty blogger, and you should have no problem creating a top-notch site with a loyal following before you know it.