The health and beauty industries seem to be constantly growing thanks to new trends and promises surrounding products and routines, like going for teeth bleaching by a Dentist in Oxnard. The health and beauty industries seem to be constantly growing thanks to new trends and promises surrounding products and routines. The global beauty industry alone is worth $511 billion. Everything from influencers to advertisements can have a huge impact on the products you buy and brands you prefer.
But, if your priority is maintaining your overall health and wellness rather than giving into gimmicks, it’s important to know how to knowledgeably navigate health and beauty trends. Some are valid and useful, while others might be nothing more than creative marketing.
Whether you’re focused on using clean ingredients in your beauty routine or you want to know how to spot branding that might not be everything it seems, let’s cover some tips you can use to better understand the latest trends within these industries.
Diving Into Diet Fads
Fad diets come and go, and some tend to work better than others. Some of the most popular in recent years include:
- South Beach
- Intermittent fasting
It’s important to do your research no matter what type of diet plan you start. It’s also crucial to understand what each one is offering and how it might benefit your needs and/or goals.
One of the best things you can do is try to avoid fad diets altogether, and follow a healthy lifestyle, instead. Eating a nutritionally sound diet and exercising regularly is a great way to stay at a healthy weight and maintain your overall well-being. But, sometimes that’s not even as easy as it seems.
For example, you might think juicing and blended drinks, like smoothies, offer the same benefits. But, some differences can make or break your nutrition plan. Blending doesn’t extract the same nutrients you’ll get from juicing whole fruits and vegetables. But, it does allow you to add other ingredients like protein powder and yogurt, making it more like a “meal” or a workout recovery option.
No matter what diet or lifestyle change you want to make, do your research ahead of time. The more you know about what to expect, the easier it will be to decide what’s best for you.
Considering Conscious Beauty
The world of green cosmetics is rapidly growing as people become more interested in sustainability and conscious consumerism. As of 2019, 64% of consumers prioritized natural/organic ingredients in their health and beauty products. Throughout the pandemic, as more people spent time at home, the interest in self-care also increased, so more natural products have been researched and developed.
However, navigating sustainable health and beauty can be tricky if you don’t know what to look for.
Many businesses practice something called “greenwashing” to make their products seem cleaner and better for the environment when that may not be the case, and they’re actually misleading consumers. They might use words like “natural” or claim that their products are made from recycled materials. But, these companies are usually only telling half-truths (at best) to make themselves sound greener and eco-friendlier.
You’ll have to become an avid label-reader to avoid greenwashing and become a more sustainable and conscious consumer. Look for products that label things clearly, using words like:
If the wording on a brand’s packaging seems non-committal or confusing somehow, take the time to do a bit more research and find some definitive answers for yourself. Likely, green beauty products and cosmetics are here to stay since sustainability is becoming more important for people. But, that means more businesses will try to jump on board and practice greenwashing. Always make sure you’re getting the real deal for yourself and the planet.
Knowing How to Debunk a Fad
Some health and beauty trends seem too good to be true. Sometimes, unfortunately, that’s exactly what’s going on. Companies have become very creative in their branding and marketing strategies.
Like greenwashing, it’s also possible for brands and businesses to mislead you when it comes to your health and wellness, too. So, how can you spot a fad that isn’t necessarily all it seems to be? Look for some common red flags, including:
- Quick fixes
- Over-promising claims
- Pointing to a single thing to blame
- Lack of scientific research or data
- Suspicious promotion
While some trends in the beauty industry really work and will benefit you, it’s always important to stay on your toes and be fully aware of the things you’re using in your beauty and wellness routine. Some things might work as well as they claim, but don’t be afraid to trust your gut when considering something new and trendy.
Keep these ideas in mind as you navigate new trends and decide what’s best for you. Staying informed and understanding as much as possible about new fads will make it easier to make healthy choices you can stick with for a long time.