5 Tips To Create Flawless Social Media Profile
If you're starting a new business or just looking to grow your social media following, creating the perfect social media profile is essential. First impressions always last, and you don't want yours to be less than stellar.
But what exactly is it that makes a profile go from "okay" to "amazing"? Maybe it's the short bio, or the links, or maybe even the aesthetic of your feed. Your definition of a flawless social media profile may vary based on what the profile is for. There are no set rules, and while different things suit different people, some best practices are standard across all kinds of social media profiles.
If you want to know what they are, keep reading!
Create Content that Helps You Stand Out
If you're looking to create a brand identity of your own, your best bet is to create and share content that is original and can't be found anywhere else. You can ask everyone who shares your content to give you credit for it, and you can click here for sending selfies and other types of content and learning about how it works as a way to promote your profile.
The point of all your content on your profile may be to convey certain messages, but if you're not careful, different color schemes and themes can make a mishmash of posts that isn't visually appealing at all.
Use a High-Quality Profile Photo
Profile photos are what most people recognize you by, which is why it's important to keep your profile photo clear and high quality.
Keep in mind that most profile photos are usually displayed in tiny sizes, especially on Instagram and Twitter. You need to find one that would be clear and recognizable even then.
If you're a small business or a company, your logo will do. Influencers can use selfies or photos of themselves but avoid using anything full-sized, or photos that are too zoomed out or zoomed in.
Be Wise About Your Bio
Most social media profiles allow only a limited number of characters in their bio, but that just means you need to be extra careful with what you put in it!
Your bio is your chance to tell people what you do, who you are, or to introduce your business. Take advantage of all areas in the profile and add website links, a location, contact information, and more. This applies to all kinds of social media platforms, be it Facebook, Twitter, or Instagram.
Use Your Brand Name
Your username is what most people will remember you by, and it's what will make them think of you when it's mentioned. You need to make sure you're using a good username without too many digits or punctuation marks in it, and that it makes sense when read out loud.
As your following grows, your username will soon become your identity in ways you couldn't even imagine. This is why your brand name and username should be similar, if not the same.
Keep Your Purpose and Target Audience in Mind
This is super important - when making your profile, you need to make sure you're making it attractive to your target audience, and that it's clear what the purpose of your profile is.
On Instagram, you can choose business account categories like "clothing brand" or "blogger" and have it displayed on your profile, and you can make your Facebook page stand out by stating what your business does as well.
This will help the right people find your post, and your conversion rates will increase.