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How to Start a Business in a Post-COVID Landscape

How to Start a Business in a Post-COVID Landscape

How to Start a Business in a Post-COVID Landscape

Visit Stephi LaReine’s blog for more tips and resources to succeed in life and career! 

Starting a business is a daunting prospect but doing it in the post-COVID landscape is particularly bold. There’s no denying that the pandemic changed the landscape for start-ups the world over but how can you weather that change and launch a successful business? Here are some tips and tricks for starting a business in the post-covid landscape.

Prepare for the worst — and expect the best

Disaster recovery is an essential component of a good business strategy. It essentially gives you a blueprint for how your business will survive a disaster should it happen. Those businesses who had solid disaster recovery strategies pre-COVID likely fared far better with the pandemic than those who didn’t — you ought to learn from them.

As part of your business setup, ensure that your business is properly structured. Setting up as an LLC, for instance, limits your personal liability in case things go awry. Moreover, you enjoy pass-through taxation for your convenience. You can find a cost-effective service that will help you set up here.

Set up payroll

Payroll ensures your employees are paid regularly and on time. As you might imagine, this is of particular importance when it comes to setting up a business, as well as maintaining a healthy cash flow. When setting up your company, you should also set up a payroll platform. These platforms allow you to enter employees’ hours and any time off they may have had. Some even offer same-day deposits.

Prioritize your employees

Many businesses did well by their workers over the pandemic — but countless more didn’t. When hiring for your business, understand that some prospective workers have likely been burned by corporations that didn’t have their back when they needed it. Your job, as a prospective employer, is to prove that you’re different. Actively prioritize the health and wellbeing of your employees. Make sure they know there’s a robust sick leave process and that you encourage them to make use of it. If in doubt, consult with an HR firm and take their advice on board.

Invest in IT

No matter your business, investing in technology is one of the best things you can do for the longevity of your company. If there’s one thing COVID taught us it’s that technology is one of the best things up our sleeve when it comes to mitigating business disasters. When setting up your business, invest heavily in your IT infrastructure. Ensure your technology is up-to-date and effective. If in doubt, hire an IT firm to help you better prepare your technology ecosystem. They’re paid to help businesses just like yours get on their feet.

Offer flexible work arrangements

COVID changed the way we work for the better. Businesses were already discovering just how great flexible work arrangements could be for productivity, but with the introduction of lockdowns, COVID proved the hypothesis truthful. When you’re getting your feet under you and hiring new staff, make it clear that you support a flexible work arrangement. Give your workers the opportunity to work from home or split their service between the office and off-site. Your employees and your overall productivity will thank you.

Start a successful business

COVID may have changed the business game but that doesn’t mean you’re not in a position to grow and succeed in the face of it. Now you know a few tips and tricks for starting a business in the post-pandemic landscape.

Image via Unsplash

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