Top 6 Used Car Dealer Marketing Tips for Instagram

Do you still think that Facebook is the only social media platform to promote your car dealer marketing strategy to enhance your online presence? If so, it’s time to change your perspective. 

The top social media platforms such as Twitter, Pinterest, Instagram, and Facebook dominate in certain ways. But, if you want to market your business to a large pool of audiences, Instagram should be your priority. User engagement rate on Instagram is 54 times higher than Twitter and 10 times higher than Facebook. 

Instagram is also one of the best platforms to engage with the tech-savvy Gen Z and the millennial generation. In past, you may have struggled to attract younger audiences to your used car dealer industry. But, you won’t face any problem while using Instagram to promote your business.  

In this article, we will discuss 6 used car dealer marketing tips that you need to remember for Instagram. 

Build Your Profile Meticulously

Setting up a business Instagram profile for your auto dealership is easy. You just need to add an attractive profile picture, unique bio, your website link, and a few words about your business. However, make sure every one of them is meaningful. 

Make sure your username is close to the name of your dealership. Additionally, if you have business accounts on other social media platforms, your username on Instagram needs to be similar to them. The same theory applies to your profile picture also. It needs to same across different social media platforms to ensure consistency. 

You can also use the logo of your business as the profile picture. While creating an Instagram bio, make sure it is short as well as relevant to your dealership business. 

Use Hashtags Wisely 

Hashtags are one of the most important parts of Instagram and they will help your content to be found. Not to mention they are necessary for businesses. When using hashtags for your posts or Instagram bio, think about whom you’re trying to reach and what you’re promoting through your posts. Additionally, don’t forget the local area of your operation. 

You can only boost your used car dealership business on Instagram only when you use appropriate hashtags in your post. Hence, you need to choose them wisely. You can also include Geotag or location tag such as #Florida or #California so that people in the locality can find your business easily. 

Don’t Neglect the DMs

Your direct messages or DMs are the place where you can convert public conversations into a private space. Many companies start neglecting DMs once they become little popular and end up destroying their potential. If you need to grow your used car dealership business on Instagram, you need to enhance your engagement rate in DMs. 

For instance, if you upload a picture of the 2014 BMW S series and someone asks questions about the price, ownership, or condition of the vehicle in your DM, you need to provide the necessary information. 

As per Thrive Hive, replying to the direct messages will help you to enhance your customer service on Instagram. Not to mention it will strengthen your bond with your followers. Hence, you need to check out DMs regularly so that you don’t miss any important conversations. 

Always be Testing

At the early stages of implementing Instagram into your used car dealership marketing strategy, you may be overwhelmed by the process. You may create tons of questions in your mind that can put you in confusion. What should you posy and how often should you upload photos? Do you need to follow any specific time pattern? Or it is effective to add a call-to-action button? 

The answer to these questions is very different from expert to expert. However, remember that you need to upload consistently. In other words, you need to upload at least once or twice a day depending on the engagement rate. Additionally, take hints from the users so that you can build great content over time. Great content will also help you to receive great engagement. You can always buy Instagram comments to improve your engagement rate

Budget for Advertising

Instagram is the best advertising social media platform that will help you to target particular geographies as well as demographics. For instance, if you’re trying to sell a Range Rover SWB Autobiography and you want to target young and off-roading people, you can select gender, location, age group, and other factors so that you can easily target particular audiences. Targeting not only ensure a high return on investment but also attracts specific customers. 

Don’t Forget to Follow Others

One of the best tips to promote your used car dealership marketing on Instagram is by following other users. Just like you use the hashtags to attract followers, you can use the same hashtags to find people who will be interested in your dealership. When you find the relevant people as per your dealership, follow them first. In most cases, the people will go through your profile, and if they like your content, they will follow you back. This is the best way to find followers instead of waiting and hoping that people will find your account. 


These are the 6 tips you need to keep in mind to promote your used car dealership on Instagram. Remember that Instagram is one of the best social media platforms that will give your business a kick start. Just download the app from the store, create your business profile and you’re good to go.