Major SEO Mistakes You Might Make and How to Avoid Them
We are living in the age of the internet where most people are relying on it for answers before they make a buying decision. That is why every brand that is to capture the modern consumer must embrace digital marketing.
However, digital marketing goes beyond just setting up a website or starting a YouTube channel. You must make the effort to ensure that people are finding you on the search engines. It goes without saying that results on the first page of the search engines get clicked the most. Your efforts should be aimed at getting a spot at the top of the search results.
Done correctly, your SEO strategy should give you good results. That is why you need to look out for major SEO mistakes that you might run into in 2021 and correct them before they harm your business ranking.
Here are a few of them.
- Using outdated techniques
SEO techniques keep changing with time. Search engines are becoming smarter by the day in scanning content and understanding user-queries. This means that the old techniques become less effective in bringing the desired results. If you stick to these old techniques such as keyword stuffing and the like, you are hurting your SEO efforts.
This is to say that you must keep adopting these changes into your SEO strategy if you are to stay on top. How you are going to do that is by keeping an eye on SEO trends that are emerging. Given that you are not an SEO expert, it can be challenging to do this. However, you can always leave the job to the experts, as they are more knowledgeable in these trends. … is an SEO company that has helped organizations rank better in the search results. They have competitive monthly SEO packages that can elevate your SEO efforts to get you to the top.
- Optimizing for the wrong keywords
Optimizing for keywords is a good start at driving traffic to your website. However, one mistake that is easy to fall into is optimizing for global keywords when running a business that focuses on a certain region. What you achieve with that is increased traffic of people who can’t really buy from you. They will come to your website, get the free information, and then bounce as what you are offering can’t benefit them.
If you are to drive traffic that converts to buying customers, it is important that you include region-specific keywords. It would be easier to rank for more specific keywords such as ‘auto repairs services in Boston’ as compared to global keywords such as ‘auto repairs services’.
- Not targeting the right intent
Writing helpful content is very important in adding value to your target customers. However, what is most important is knowing the intent behind the search. It would be a waste if you worked hard in creating useful content only for your target customers to find that it is not useful to them.
Besides knowing your target customers, it is crucial that you understand what they are thinking of with their searches. This way, you will be able to provide answers that are more specific and target the right keywords. For instance, ‘web design’ and ‘web design services’ have different intentions. A person searching for the first one wants to know about web design, the second one is looking for web design services.
- Going for quantity rather than quality of links
Including backlinks in your content is one way to get your website to rank higher in the search engine results. However, you might fall in the category of people who focus on the number of links rather than the quality. Low quality links are easy to find, but they don’t add much quality to your content. In addition, they are less trusted by the search engines.
Even as you add links to your content, it is important that you make sure to go for more relevant sites. Look for the ones that are well ranked and reputable.
- Not optimizing for mobile
Mobile phones have become the most peoples’ favorite way of browsing the internet. This is because they are easily portable and provide a good way to search the web on the go. If your website isn’t optimized for mobile, you are losing out significantly. In addition, Google knows that most of the searches come from mobile. If your website can’t be found on mobile, Google considers it unfriendly for its users. If your website isn’t mobile optimized, it is the greatest mistake you can fall into in 2021.
Ranking at the top of search results not only brings in more traffic, but it also gives you a competitive edge against those competitors that haven’t optimized for SEO. That is why you need to avoid the above mistakes to ensure that you remain at the top.