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Social Media Post Ideas - 2021

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The power of social media is undeniable, and it’s expected to grow exponentially within the coming years. Given the recent global socioeconomic climate brought about by the COVID-19 pandemic, now, more than ever, people are highly engaged in social media and rely on their favorite platforms for anything from entertainment to shopping. Now, we’re sure that you’ve likely searched, more than once, where to get social media post ideas. Regardless of your niche, easy social media post ideas can help you streamline your digital marketing efforts and keep your audience engaged with your brand.

In this article, we’re going to go over some smart social media post ideas 2021 that will help ease the burden of your social media planning and keep your social media pages alive and thriving. Whether for hookup dating sites or a small business, our social media post ideas will allow you to curate your brand voice and establish your presence online. So, ready to delve into what your content will look like in 2021? If so, read on!

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Daily Social Media Post Ideas

This is among the most common issues that businesses of all sizes encounter: what to post on a daily basis? What will keep followers' interest high and not make them turn away from your brand? Is posting daily really too much?

Well, as a rule of thumb, daily posting is an excellent way to stay relevant and at the top of your followers' feed. There's a catch, of course, that has to do with the quality of your content and your followers' engagement with it, meaning the amount of interest they show in what you post.

So, if you're looking for social media post ideas for your brand, keep in mind that you need to find your golden ratio between informative, entertaining, and engaging content. Remember, there are fun social media post ideas for virtually all industries. Turn to memes or choose a relevant piece of news to share, writing post copy from your niche's angle. The possibilities are endless!

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Creative Social Media Post Ideas

While it’s difficult to define what “creativity” means for each different brand or business niche, but no strict definition should keep you from finding creative ideas for your social media post. If you still struggle with coming up with concepts, here are some suggestions that might help you out:

  • Share tips and tricks

Everyone appreciates some good advice on how to do things easier, or in a new way. Make a list of ideas on things relevant to your area of expertise, and set a specific day of the week to share these tips. This way, your audience will look forward to them!

  • Do guest takeover posts

This is an excellent solution if you’re looking for blog promotion social media post ideas! You can connect with a fellow blogger or influencer and ask them to do a takeover to do stories and posts on your pages for a set number of days. By encouraging their followers to catch up with their latest content, you can benefit from getting traffic to your pages, and – why not – some new followers in the process, too!

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  • Make the most out of Pinterest

You’d be surprised at how popular Pinterest is and just how great of a tool it can be for your marketing efforts! With 322 million active users per month and an astounding 97% of searches being unbranded, Pinterest is a great platform to show your more creative side by creating themed boards that will attract users’ interest in your brand and make them want to follow you for more! Brainstorm some pinterest social media post ideas and consult with a graphic designed to help you make some lovely, attractive posts that will stand out amongst the sea of pins on the platform!

  • Invest in video

Video is most definitely the hottest trend in social media, and its prevalence is growing with each passing year. Now, it’s understandable that you may not be a video editor or even have video editing skills. However, you can still develop plenty of social media post ideas that require you just to use your smartphone and your imagination! Shoot stories and short video posts that showcase your product or a scene from your everyday life at work or your business, and notice how your followers will suddenly want to learn more about you and what you do!

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Interactive Social Media Post Ideas

Here’s the most important tip for keeping that “spark” alive between you and your followers: interaction! This is something that everyone has been sorely missed, seeing as the isolation due to the COVID-19 pandemic has made people turn to social media to get a sense of feeling closer to each other. Interactive posts have a great way of keeping the conversation going around your brand and bring in new people who will get to know you through your content! Without further ado, here are some social media post ideas for increased follower interaction:

  • Running contests and giveaways
  • Creating popularity polls
  • Featuring client feedback
  • Sharing user-generated content (UGC), meaning content like pictures and video that was created by your customers/followers
  • Starting Twitter conversations
  • Using the “Ask me a question” feature on Instagram to reply to customers’/followers’ inquiries

All these suggestions can be tailored to fit your specific business and niche. If, for example, you’re looking for finance social media post ideas, you may share charts, infographics, and the latest data on specific trends about the latest news and financial trends. Likewise, you can take advantage of trending hashtags in your niche to insert yourself in the conversation happening in real-time amongst people who are likely to show interest in your product or services.  Lastly, showcasing client feedback is a great way to show appreciation and let your clients know you care about their business. Also, make sure to answer comments left on your posts and all messages and DMs to maintain an open line of communication. Your followers go through all the trouble of reaching out to you, and devote time off their day to interact with your business and brand, so don’t let them wait! Any positive acknowledgment is sure to be appreciated!

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Having gotten this far, you must by now have gotten plenty of social media post ideas for your 2021 social media strategy planning. Whether you’re looking to impress, engage, or entertain your audience, or do a little bit of everything with the goal of maintaining a strong and lasting relationship with your followers, then you ought to have gotten lots of useful cues on how to achieve your branding and marketing goals.

Let us know in the comments: do you have any specific KPIs set for 2021? What social media post ideas have worked best for you, and why?

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