7 Best Ways to Market Your Vacation Rental Property
Having a long term business means looking for opportunities that are inclined into gaining more profits than losses in the long run. In the travel industry, there is good money when it comes to vacation rentals. Yet, how can you effectively maximize profits from your vacation rental properties? The key always lies with the vacancy, and how do you keep them booked.
Hence, if you own some vacation houses for rent, here are the right marketing strategies that can help you achieve growth in this business line.
Having a designated property website is always a smart and trusted marketing tool. Aside from adding credibility to your business, it helps you leverage your available properties for rent by using the power of search engine optimization (SEO). You can learn how to SEO yourself, but you can also tap an SEO specialist to add localized content like neighborhood guides, restaurant recommendations, and more.
Create a property website
List on several sites
The rule of thumb is not to stick with only one listing site. If you want more visibility, list at least a few sites such as Airbnb, VRBO, and HomeAway. You can also look for other alternative sites, but these are the industry's known ones today. Moreover, make sure that the listings are detailed and updated. Potential clients appreciate having accurate information on the listings rather than phone calls to confirm details with you.
A picture is always worth a thousand words. So, if you plan to make your listings more appealing and visually enticing, make sure to secure compelling images of your rental properties. If you need a real estate photography service, there are always available companies to cater to your needs. Just make sure to evaluate your image needs before talking to any possible companies. This is one way to ensure they can deliver your expected outputs well.
Invest in quality photos
Advertise on social media
These days, almost everyone owns a social media account. It could be Facebook, Instagram, Twitter, Pinterest, Snapchat, or others, but the main point is that these channels can be great advertising platforms. For one, they offer advertising options that are affordable and targeted, assuring you that you reach the target audience.
All customers’ feedback is considered a useful marketing tool. That is why it is given to serve them best at all times during their entire stay. Satisfied and happy renters re most likely to leave positive feedback about their stays. This can help you upgrade your status on Airbnb, for example, into a super host.
Cultivate genuine reviews
Use local events and happenings
People who love adventures look for events and happenings that are upcoming in a specific town. That is why it is essential to be updated with what's going on in your market. Always update your listings and find ways to offer perks/discounts related to the current happenings.
It is vital to keep a secured database of your pst renters. They are a great source of future business, so be sure to stay in touch with them and keep communication lines open. They can be your firsthand targets for promotions and discounts or rewards redemption (if your business has one).
Aside from these seven tips, hard work always comprise 90 percent of your success. Ensure that you also do your part in making the business work despite challenges and recent events, such as the pandemic. With much of the social distancing protocols being implemented, it can help if you try thinking of innovative ways that can leverage your rental business.