pink hair, girlboss, macbook, lg, be your own niche blog star,

We are all special, unique and share different opinions but is niche blogging the future of our kind and content?

It’s universal truth that this is the year of the blogger, and no I’m not talking about Chinese New Year! Despite blogging being around for some years now, it’s come to the attention of the media that our honesty and reliability have now shadowed some forms of advertising. We pause our televisions when the adverts come on to put on the kettle and check our phones as we scroll through our social media, maybe even click on a blog link to inform you of X’s latest product. Funny isn’t it, I think my theory speaks volumes of how we see the future of advertising, we go to the source, the people who are up to their elbows in swatches in their bedrooms over the super HD, expensive, research based adverts. But is it all the same now? No! Because I’m telling you how to stand out from the crowd in regards to your content!

Be happy, but be yourself! 

Bloggers are now getting book deals, make up lines, touring countries and releasing e-courses, but it seems that the bigger the blogger, the fancier the content.
I sometimes look at these peoples blogs and they are almost the adverts seen on tv. Not to say that’s necessarily a bad thing, the more money they are making the more entitled they are as anyone else to buy a fancier camera, because they no doubt like the rest of us work very hard to please.

But I believe we’re now in a generation of bloggers all doing the same thing. Sometimes we look at others peoples work, and we aspire to be that person, live that life and shell out that content, when really we should be doing our own thing, living our own lives and not others.
If I wanted to stand tall amongst giants I would write new content, make people go ‘ooh’ or however you want people to react. In no way am I telling you you’re a bad blogger if you want to write a review on the Urban Decay Naked Palette 2, because I too have wrote that review because it made me happy, which to me is what blogging is all about.

Do not limit yourself!

This is where I stand with me and my blog, I do it because I have a passion to write, as well as take photographs. That’s what I always wanted to do, be a photographer, get pen to paper whether it meant doodle for a living or write for a magazine, pah maybe even write a book one day! But my fashion/lifestyle content just happens to fall into my particular interests, my one of many interests I might add, but you can apply this to anything. Just because today I want to write about personal style, it doesn’t mean I can’t talk about travel tomorrow, because that interests me too!
I know quite a few people who might disagree with my ideas that a blog shouldn’t be more than one category, but I think now to be a blogger, the generic term thrown around usually falls under a few categories: Lifestyle, Tech, Travel and Mum blogger and sometimes people can get caught up in one category. I like to swing from one to another, because that makes me happy!  I like to live my life where my blog is formed from all the rich content from my life.

Share your life with the world!

My advice is to be a blog star is to live your content, and breath in the inspiration from others and exhale individuality. The gibberish tweets you send in the morning, to the instagram selfie of your shoes, the screen shot of your favourite playlist, you are the star of your own show, the audience sitting with a tub of popcorn under one arm are watching your life from the outside looking into a person full of personality, opinion, ideas and mind boggling thoughts.

When reflecting, my most personal heart felt posts and content has been my most successful and I imagine it’s other peoples too. When we watch these Youtubers with no makeup sharing their secrets we see them as they are, only human of course and nothing more but we create a touch point where we identify with them, no one else can copy that or write a review of how you feel, so tell the world a story and the more value you put into your audience the more likely they will want to invest in you and your talents. Please don’t compare yourself to others and do your thing!


What do you do that no one else does? How do you see bloggers in relation to themselves and their content? Keep me in the loop with how you feel about all this and keep discussing how unique we all are! Let me know your thoughts!


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  1. Erin
    January 28, 2015 / 9:17 am

    Blogging is always about writing your own thoughts, I can't agree more! xxxx

  2. January 28, 2015 / 9:42 am

    This is really food for thought, I think everyone's writing style and personality in different which makes us all unique..

    Candice | Beauty Candy Loves


  3. January 28, 2015 / 10:15 am

    I love this post and anything that encourages individuality and being actively yourself.
    I am too often guilty of reading too many blogs and wishing I was like them, that I could create that content or thinking 'why didn't I think of that'.
    I think I need this kind of content around all the time to remember to, sometimes, ignore what everyone else is doing/loving/producing and do my own thing.
    Thank you for sharing and inspiring!

    Kelsey x

  4. January 28, 2015 / 10:53 am

    Always nice to be reminded it's our individuality that makes us special and niche!

    Shanika ~

  5. Amy
    January 28, 2015 / 10:53 am

    You're so honest about blogging, its nice to see someone opening up about the truths behind it, very inspired to keep writing nice posts!

    Amy x

  6. Anonymous
    January 28, 2015 / 12:37 pm

    so inspiring!

  7. January 29, 2015 / 1:57 am

    I think your blogging advice is excellent! It's much better to be oneself rather than trying to be like someone else. As for my own blogging I definitely have the uniqueness covered – I style, male-model, blog about, and review ladies full brief panties on my blog at and have in the past made customer lingerie review videos for my YouTube at Probably not that many men are into women's fashion, and more recently, makeup and beauty products. Most of the Fbloggers Bbloggers and Lbloggers who comment on my blog think I should be myself more publicly. So far I have not been brave enough to share everything about my life with the world as a lifestyle blogger, have been reclusive and anxious about the possibility of winding up having the paparazzi at my door.
    I do love reading blogs by people like you, love your individuality and your resolve th be yourself. Kudos. I love your blog!

  8. January 29, 2015 / 6:13 am

    What a beautifully inspiring post Stephi!

  9. January 29, 2015 / 11:21 am

    I agree completely! Sometimes you read the bigger bloggers posts and it just reads like an advertisement! I always think its best to stay true to who you are when blogging!


  10. Anonymous
    January 29, 2015 / 5:12 pm


  11. January 29, 2015 / 7:28 pm

    I agree with this, it's always best to do whatever it is you want to do and to not follow any sort of 'rules', especially when it comes to creativity!
    Hannah x

  12. January 29, 2015 / 8:12 pm

    I really loved this post. Sometimes I think its too easy to focus on blogging for the sake of increasing your follower count and therefore posting about subjects or products you don't necessarily care all that much about. Even I am guilty of it at times, and its something that I'm determined to avoid this new year. My blog might be a baby in terms of traffic and exposure, I want to make sure that it's a space that I can feel proud of. That it stays authentic to my interests and my personality – and at the end of the day I will be inspired to keep it going for longer, rather than running out of inspiration and pulling the plug due to a lack of passion. xo

    LJLV | UK Personal Style

  13. January 29, 2015 / 11:43 pm

    Thank you, glad you agree, I think everyone should promote their individuality! x

  14. January 29, 2015 / 11:48 pm

    No posts should ever be the same! Variety is the spice of life! x

  15. January 29, 2015 / 11:51 pm

    Be your own inspiration! Use others to serve fuel to the fire of drive but when you're jealous the whole writing process isn't as organic! Glad you enjoyed it! x

  16. January 29, 2015 / 11:53 pm

    glad I served as that reminder 🙂 x

  17. January 29, 2015 / 11:54 pm

    That's my purpose in blogging, to inspire others to be better at what they want to do, so thank you for that 🙂 x

  18. January 29, 2015 / 11:54 pm

    Thank you, I'm really glad you enjoyed it and awh!!! x

  19. January 29, 2015 / 11:57 pm

    Glad you enjoyed the post 🙂

  20. January 29, 2015 / 11:57 pm

    very happy you enjoyed it!

  21. January 30, 2015 / 12:00 am

    I think people have it in their head that by writing identical posts to the famous bloggers they'll get better traffic but everyones reading the same content and no need to read it again! x

  22. January 30, 2015 / 12:01 am

    I'm really happy you love the blog, this is what it is all about!
    Some people are more select in who their share with than others I suppose! Thank you for the compliments!

  23. January 30, 2015 / 12:01 am

    Thank you, what a compliment 🙂 x

  24. January 30, 2015 / 12:03 am

    Stay passionate at the end of the day! x

  25. January 30, 2015 / 12:04 am

    creative minds don't have rules! x

  26. January 30, 2015 / 12:06 am

    This is so very true, its the prospect of blogging some people like more than the content they are actually writing! I bet you're incredibly proud of the content you create too! So happy for you, and thank you for sharing! x

  27. January 30, 2015 / 10:53 am

    Really enjoyed this Stephi. And, as always, so on point. Totally agree with you on the idea that all blogs should be kept to a strict niche. If that was the case it would be a boring world! No person is solely interested in one thing, no matter how much they might love a particular aspect of life. And trying to pigeon hole yourself, just to fit into a category, is just plain boring and, after all, isn't blogging supposed to be the ultimate form of self expressionism? So, only writing about one thing surely means you're not actually expressing the whole of your personality, just a slither. It's kind of great in a way that most people do just that, because when you do show that you're a whole person, with a wide range of ideas and interests, it stands out like a sore thumb! Most of my favourite bloggers, like James Altucher, write about all sorts of things. They don't confine themselves to one niche, but instead just allow their personality to flow onto the page. And it's incredible to read. As always, really enjoyed this article and definitely keep standing out and doing what you do x

  28. January 30, 2015 / 1:21 pm

    hey Stephi! This post is great. I can relate to it so damn much! I don't just like one thing and I wouldn't want to cover just one topic on my blog. You're pretty much poured out everything that I already thing. For me as a new blogger though posts like yours are encouraging and inspiring. I too feel that photography is my passion as well as travelling and food

  29. January 30, 2015 / 1:24 pm

    …and music etc etc. It was so nice to meet you on Wednesday and I really look forward to getting to know you and your blog better! p.s. commenting on an iPad doesn't work too well…

    Much love,

  30. February 1, 2015 / 3:33 am

    I agree to everything in this post. I think most bloggers today are doing the same things, posting the same posts, and it's getting tiring to see. Bloggers who only blog about sponsored posts now sound less like themselves.

    Life With Antlers

  31. February 2, 2015 / 11:28 pm

    A complete breath of fresh air and very inspiring to new bloggers such as myself!
    Such lovely words, continue being you and posting about things you love!

  32. February 5, 2015 / 10:53 am

    My favourite blogs are ones that have different content every day – that way I never know what I'm going to see next on their blog and it's exciting! No one is only interested in one thing, so blogging as many things as you like is the most honest way to write! I love it xx

  33. February 5, 2015 / 8:03 pm

    This is really inspirational. I have started blogs previously always with the wrong idea or thought about it. I wasn't doing it to myself. I was doing it to try and make other people happy without writing what I loved. Now I have started from scratch and I can say that I do whatever I want with the blog. I review products if I feel so, share my life if I have the need to.. i don't know. I just think that some people when they start a blog only think about money and getting samples or whatever… they are not doing it to enjoy it and be genuine.

    xx Lisa

    Rock Me Fabulous Blog

  34. April 2, 2015 / 7:00 pm

    Just found this, it's so inspirational – so lovely to hear such a down to earth post and opinions from such a successful blogger! cottonandcandie xx

  35. April 21, 2015 / 9:27 pm

    I started my blog back in 2011 because there are no magazines out there that interest me and cover all of the things I like. Magazines are so mainstream, I'm not and my interests vary far and wide, so I decided to just do it myself, and so, The Dame International was born 🙂

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