Bloggers Expectations VS Reality, Stephi LaReine, UK Fashion & Lifestyle Blogger With Pink Hair


It has come to my attention that sometimes the blogging world doesn’t stay true to its word, only recently have I seen posts talking about the ‘real things’ bloggers do that we may sometimes think as ourselves couldn’t ever do. From an outsiders perspective it seems a very glamorous life, which is very much so is. But sometimes I cannot help but look through someones blog and think how things really are behind the camera.


I have met a lot of new bloggers who expected to become successful overnight and with the likes of sneaky sites that buy up Bloglovin followers I don’t blame them that they find it tough maintaining numbers and a readership, as it seems the rich blogs get richer and the poor get poorer. People just starting out are not given the chance to have their time in the spotlight when shadowed by blogs that bought their way into the industry. I recently logged into Bloglovin and the top 20 results of the popular page was littered see here!

Success to some bloggers is the parties, events, free goodie bags and a large following. I said here after hitting 6 months that success is not defined by your follow count and that it takes time to become well established, some quicker than others. Patience and good writing is key to success.




The things we are sent are highly worked for, yes on the odd day things are gifted out of the kindness of brands hearts and sometimes do not want a review or feature in return, only a present! But these items most of the time are requested after lengthly emails, and this is one point I had to make very clear to a reader of mine that asked why she wasn’t getting contacted or sent things, although they are gifted you have to work for them like an every day job.
I always say content is king and the best content gets noticed more. I told that girl to work her butt off and I look at her blog now with brand names attached just how she wanted, she called me a role model (wow!). She was my example of someone who turned around everything on command to help herself for the better and I’m so proud and know she will message me tonight with a big thank you!




Go to any well established blogger and their houses are covered in white walls, fairy lights and everything looks heavenly. I ask myself who’s house actually looks like that all the time, even my own office gets so messy from deliveries, not that I am a messy person but us as human beings natural build up clutter. I was watching Zoe London’s newest vlogs today and she states she doesn’t live in a perfect Pinterest-able house, which brought some realism, some dignified truth into a world that can seem lived through rose tinted spectacles. We pivot our clutter around the room so blogging backgrounds look heavenly, not because they always actually are.




I also think a lot of people forget the long hours spent putting time into a blog is seriously overlooked, I’ve been asked ‘How hard can it be to maintain a website, all you do is post pretty pictures and write a short paragraph?’ to which I hold my head in my hands, because they just don’t understand.

I’ll explain this in a form you all understand, my day is spent writing actual posts for an hour (usually first thing in the morning) taking photographs can take an hour or two, editing them can take several, plugging the posts into social media, answering emails can take up a large chunk of my day, contacting new business and researching for new brand content. All these things find my day being eaten up and before I’ve blinked it’s time for bed. Over the summer I’ve considered myself a full time blogger, something I’ve never seen before, someone who started out full time, but now I’m drawn into my first week back at university, you in turn will accept the content will not be so regular. So the next time you’re frowned upon for doing something ‘that doesn’t take very long’ send them to me for a good metaphorical booting.


A long with many others like wearing pyjama pants all day, screaming my music around the house, and occasionally getting bloggers block, blogging is a medium of expression that you can choose to interpret in any way you would like, this post is not aimed at particular people, but as a collective, I would hate people to be disappointed by the endless responsibilities and hard work that gets put into maintaining a successful site knowing they cannot handle or understand the pressure when starting out. A friend in need is a friend indeed.

What did you expect as a blogger?

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Any items marked with a * have been gifted or sent to me to review, please see my pr/disclosure




  1. Anonymous
    October 8, 2014 / 3:40 pm


  2. October 8, 2014 / 3:47 pm

    Such a wonderful post and so true! I feel that as an older blogger (43 years) and loving fashion, it's hard to get well established but I mean come on, the world is getting older and today 40 is the new 30 right? So I hope even young ones like what I do. Much love.xx

  3. October 8, 2014 / 4:11 pm

    This is so accurate. As I was reading it I kept think this girl knows what she is talking about.
    I love your blog 🙂

    I recently updated my blog and changed its name, therefore I had to create a new blog on bloglovin. If you could try and check it out and maybe follow me that would be awesome.

    Thanks in advance.

  4. October 8, 2014 / 4:27 pm

    So accurate. I'm definitely with you on the time and effort it takes. People only think it takes an hour or so to write a blogpost, but finding the time with final year of uni is impossible, it takes me so long to write even one I admire those who fit it in everyday

    Tilly Enn // A Beauty and Fashion Blog

  5. October 8, 2014 / 4:32 pm

    This is such a true post! I thought (naively) that I'd have like 100 followers within a week because I just didn't know that you had to earn your readership and followers. Now, I am so appreciative of everyone who reads my posts. I think the most important thing which shows success is how happy you are with your blog! Abi 🙂

  6. October 8, 2014 / 4:33 pm

    This is such a great post.
    Thank you for being honest and giving us newbies some insight to how the blogging world works 🙂

  7. October 8, 2014 / 5:49 pm

    As with anything, blogging takes time, effort, & skill. It's not magic. I can totally agree with the lengthy hours bit. On top of a full time job, blogging is another job. You have to take time to write posts, take photos, edit your work, engage with readers, leave comments, the list is never ending. But it's worth it. :] // ☼ ☯

  8. October 8, 2014 / 6:56 pm

    Fab post. I started blogging before it became a big thing- around six/seven years ago and had no expectations, I think it would be different if I was fairly new to it though; as I still don't really have expectations!

  9. October 8, 2014 / 8:52 pm

    Great post! I came into blogging only wanting to give beauty tips/advice, and I did not whatsoever want to to have the mindset of ever becoming a brand or earning free products or money. I think if you go into blogging with a mindset of doing it for a hobby or passion, then it will flourish eventually. But I think if someone goes in with the intentions of becoming a famous blogger, it probably won't work, and will be a lot less rewarding.

  10. October 8, 2014 / 9:02 pm

    The world is definitely getting older, do what you do well, age shouldn't stop you!!!!
    Thank you 🙂 x

  11. October 8, 2014 / 9:04 pm

    Thank you I'm so so glad you like the blog! 🙂 x

  12. October 8, 2014 / 10:36 pm

    Awh thank you that is so very sweet!

    I'll check it out now 🙂 x

  13. October 8, 2014 / 10:37 pm

    Sometimes you think there aren't enough hours in the day! x

  14. October 8, 2014 / 10:38 pm

    Passion is definitely key at the end of the day! x

  15. October 8, 2014 / 10:39 pm

    I'm so glad you enjoyed it!
    You're very welcome 🙂 x

  16. October 8, 2014 / 10:41 pm

    I applaud people who manage to fit it all in as it does take hard work and dedication! x

  17. October 8, 2014 / 10:42 pm

    That's exactly it, as you're starting out for all the right reasons, they carry you through for years, and some bloggers are only in it for the royalties and not the niceness of writing posts!
    Thank you for sharing!

  18. October 8, 2014 / 10:43 pm

    Oh wow, I remember reading blogs around then! x

  19. October 9, 2014 / 12:06 am

    What an awesome post. So many truths in it. I have a small following but have clicked on to the fact that people do buy followers, in a way. I love it when people interact and comment on my posts it's like encouragement for me to keep going. At the end of the day I blog because I love make up and writing and your post has also encouraged me to keep on keeping on 🙂

    Analesha xx

  20. October 9, 2014 / 9:43 am

    I sometimes get a little despondent as I can just feel very un-bloggable if that makes sense! It is so easy to look at the perfect girls online with their gorgeous homes and flawless skin and figures, but I think its definitley important to remember this isn't always the case! It still frustrates me when people act like my blogging is quite a cute and ditsy thing to do, when I am genuinely working hard and trying to make something of myself! This post has really made me motivated to get out there and put my name among brands and fellow bloggers!
    Bethany xx

  21. October 10, 2014 / 11:39 am

    I love the honesty of this post, people are SO naive about the effort it takes to set up and maintain a blog with regular content for readers. When you're a full time student with other commitments it gets a bit too much! It's great for bloggers who have hit it big and can afford to do a post a week if that but the amount of people who start up a blog expecting to get contacted by companies straight away is ridiculous!
    Blogging is a hobby and a passion that is really enjoyable, anything else is a bonus.
    Keep up the good work Stephi 🙂
    Han x

  22. October 10, 2014 / 6:10 pm

    such a lovely post. I'd love to be a fulltime blogger but life gets in the way. We should be taken a lot more seriously though, totally agree with your points. We work hard and above all put in our heart and efforts into each post x

  23. October 12, 2014 / 12:37 pm

    Love this post you have hit the nail on the head! When I started blogging I did so because I love to write, I love to communicate with people and I needed something that was my little space. It takes a lot of work to be a full time blogger and I am often in awe of some of these amazing blogs I follow who put out fantastic content everyday and it is not lost on me how much work goes into that! Me well I am happy with my little space on the internet where I will continue to write about whatever I want!

  24. October 12, 2014 / 6:57 pm

    I love it too, it's such an incentive to keep doing well and creating fab content! I'm so so glad this has helped you, stay passionate! x

  25. October 12, 2014 / 6:59 pm

    I know exactly how you feel a lot of bloggers are deemed unmarketable alongside others and there's a great truth behind blogging that not everyones homes and lives are perfect!
    Definitely sounds like you're in it for the right reasons!! Thank you so glad this helped! x

  26. October 12, 2014 / 7:04 pm

    Thank you so much dear 🙂 It really does take so many hours to get everything together and we all wish we had a bit more time for ourselves, but blogging is a lifestyle choice! I appreciate you sharing! x

  27. October 12, 2014 / 7:05 pm

    I don't think most people realise because they do not blog themselves, even though we're passionate and it's not a chore but to maintain something we love take many hours! x

  28. October 12, 2014 / 7:11 pm

    It sounds like you definitely blog for all the right reasons like me, for the passion and joy of writing fantastic content! You keep doing what you do girl!!! x

  29. October 12, 2014 / 9:41 pm

    absolutely love this post girl! you speak a lot of home truths!
    Totally agree with everything you've said and everyone's comments 🙂

    Belinda Louise | Fashion Crossing

  30. October 17, 2014 / 10:06 am

    word! I love this blog so much for articles like this,. I guess I am lucky as I work in PR and blogging so I get the best of both worlds and see a lot of the pitfalls in this game. As a PR I am often asked what I look for when doing bloger outreach etc, and so I will share the one golden rule I have here – "if it looks like a blogger is just blogging for free stuff, don't use them" Simples. A true influencer and someone that you wish to have associated with your brand is the person who is an authority and trust worthy, not some one who is desperate to please brands and not themselves and their readers…basically if you're trying to please other agendas on your blog it's never going to be as successful as the blogs where people blog because they love it, want to do it as a career and would prob still do it even if they had no readers or free stuff…Such a good post Stephi, so true <3 Xx

  31. October 17, 2014 / 7:55 pm

    That sounds so true, when people are too eager I think it can come across as being too suspicious, some bloggers seem to do it for the wrong reasons and these are the people who fall into the category of people who abandon their blog within 18 months because they're not passionate enough, thank you so much Em! xx

  32. November 3, 2014 / 8:17 pm

    really good post, i never expected blog posts to take so long to put together behind the scenes but they really do! x


  33. November 10, 2014 / 6:12 pm

    Great post, I do wish we got to see behind the scenes more, as in how people actually live and not just the picture perfect posts they produce. Here's a question: Do you find it easier to blog with everything set up compared to when you were starting out? For example I know nothing about hmtl or trying to make my blog user-friendly, I take bad photo's, it just seems to take forever to create even the simplest of posts! I know you said how long it takes for each aspect and I know that is true, I just don't know how anyone has the time!

    Amy at Amy & More

  34. November 10, 2014 / 9:07 pm

    it really does take a lot longer than what people anticipate initially but it's so worth spending so long on each post! x

  35. November 10, 2014 / 9:10 pm

    It does seem to get easier in terms of having work flow, it seems to speed up the making of posts but they still are incredibly lengthly, and now I've delved into youtube and new to building videos I feel like I don't have that work flow there yet and the method behind me to quickly shell out content! x

  36. November 12, 2014 / 10:27 pm

    Oh yes I can imagine! You've got into the rhythm of one method and now you have to learn another! I think having a schedule must help too, though that is impossible as I work shifts, unless I made one week by week but i'd probably just forget! x

  37. November 13, 2014 / 1:10 pm

    week by week would definitely be more appropriate cause every week will never ever be the same, guaranteed! x

  38. November 27, 2014 / 9:09 pm

    I really enjoyed reading your post. I started blogging recently to document my new life in Italy and the way I see and experience the three cultures I am living with. I don't have aspirations for free products, just to create a place with memories, hone my writing and meet new people. Glad to have come across your blog. Best wishes!

  39. December 3, 2014 / 2:10 pm

    So true! I find the content/ideas thing the hardest but I guess you have to enjoy it otherwise it will never be what you want. Cool post! B xx

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